CHOOSI was founded to fix a problem the insight industry rarely talks about: fraud, bots and low-quality respondents render so much research meaningless, and it costs brands billions. Welcome to a new future, where Voice AI guarantees quality data, every time.
Decisions based on flawed market research data are contributing to 49% of NPD launches failing – and most of the industry still isn't talking about why.
"Companies aren't failing because they skipped the research, but because they trusted research that was never authentic."
Source: PDMA research, via Rutkowski 2022, Westwood, Dartmouth, published in PNAS, 2025, Veridata Insights, NORC, 2026.
At CHOOSI, we audition at scale to reduce fraud and increase real human connection. Instead of a ticked box, every member is voice-verified – giving you rich, honest signal from the very start, not a form that's easy to fake.
CHOOSI replaces the old survey with an auditioning method that's highly trusted, voice-verified and built to guarantee quality – de-risking every research decision you make.
98% open rate (vs 20–30% for email), with response rates 3–5x higher.
Real conversations for rich profiling – household, life stage, behaviours and attitudes.
Higher quality participants with more honest and thoughtful responses.
AI-native architecture. Consumer panels built in days, not weeks. Insights delivered in hours.
Tell us who you need to talk to. We'll handle everything, from sourcing to AI Voice screening to delivery – authentic consumer panels, built on trust from the very first conversation.
