This policy explains how Choosi.io (operated by CHOOSI Ltd) collects, uses, and protects the personal data of people who join or participate in our panels. Please read it carefully. By registering or participating you confirm you have read and understood this policy.
CHOOSI Ltd ("CHOOSI", "we", "us", "our") operates the platform at choosi.io. We are a UK-registered company and act as the data controller for all personal data collected through the Choosi.io platform.
For any privacy enquiries, contact our data team at: privacy@choosi.io
We collect the following categories of personal data from panel members:
We collect your personal data through the following methods:
| Method | What is collected |
|---|---|
| Registration form | Name, email, phone number, date of birth, postcode, and initial profiling questions |
| AI Voice conversational screeners | Audio recordings and transcripts of your spoken responses to automated AI-led screening calls conducted via the Choosi.io platform |
| Follow-up surveys | Written or multiple-choice responses to research questions delivered via the platform or by email/SMS |
| Ongoing panel activities | Responses, opinions, and behavioural data collected throughout your participation in research panels |
| Platform usage | Technical and device data collected automatically when you access Choosi.io |
Voice sessions are conducted using AI technology. Calls may be recorded and transcribed. We will always inform you before a voice session begins that it is being recorded.
We use your personal data for the following purposes:
Under UK GDPR, we rely on the following legal bases:
| Purpose | Legal basis |
|---|---|
| Panel registration and account management | Contract (performance of our agreement with you) |
| Voice screening and survey participation | Consent (given at the point of participation) |
| Research and insight generation (anonymised/aggregated) | Legitimate interests (producing market research insights) |
| Marketing communications about new panels | Consent (given at registration; you may withdraw at any time) |
| Website analytics (Google Analytics) | Legitimate interests (understanding and improving our website) |
| Fraud prevention and security | Legitimate interests |
| Compliance with legal obligations | Legal obligation |
Where we rely on consent, you have the right to withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
We may share your personal data with:
We do not sell your personal data to third parties.
We retain your data only as long as necessary for the purposes described in this policy:
When your data is no longer required, we securely delete or anonymise it.
Under UK GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, email privacy@choosi.io. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Choosi.io uses cookies and similar tracking technologies to operate the platform and understand how it is used. These include:
We use Google Analytics to track visits to our website. Google Analytics collects information about how visitors use choosi.io — such as which pages are viewed, how long visitors stay, and how they arrived at the site. This data is collected using cookies and is used in aggregated form to help us understand traffic patterns and improve the site.
Google may process this data on servers outside the UK. You can learn more about how Google uses data at Google's partner sites policy, and you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
You can manage cookie preferences through your browser settings. Disabling essential cookies may affect platform functionality.
We take the security of your data seriously and implement appropriate technical and organisational measures, including:
No system is entirely immune to risk. If you believe your data has been compromised, contact us immediately at privacy@choosi.io.
Choosi.io is not intended for use by persons under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without appropriate consent, we will delete it promptly. If you believe a child has registered without parental consent, please contact us at privacy@choosi.io.
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, or legal requirements. We will notify registered panel members of material changes via email and will update the "Last updated" date at the top of this page. Continued use of the platform after a change constitutes acceptance of the revised policy.
For any questions, requests, or concerns relating to this Privacy Policy or the handling of your personal data, please contact us:
CHOOSI Ltd is registered in England and Wales.