Anorak needed fast, trustworthy consumer insight before a tight seasonal window. CHOOSI built a bespoke panel of 500 verified shoppers, delivered richer research 60% faster than their previous methods – and the results showed up exactly where it counts.
Matt Powell-Perry
Co-Founder, Anorak
Working with CHOOSI fundamentally changed how we approach research. What took weeks before happened in days – but honestly, the speed wasn't even the biggest thing. The quality of insight was in a completely different league to anything we'd used before. Voice AI gives you this richness and nuance that a survey just can't touch – you hear how people actually feel, not just what they think you want to hear. The platform is intuitive, the AI analysis is near-instant, and the results showed up directly in our launch numbers. CHOOSI is now central to how we make decisions at Anorak.
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Anorak is an independent UK lifestyle brand with a clear creative voice and a loyal customer base. Before committing to a new spring/summer range, they needed to know what their shoppers actually thought – not what a traditional survey might loosely suggest, but precise, directional feedback they could act on with confidence.
The problem: their existing research methods were too slow and too blunt for a seasonal window that waits for no one. Weeks of turnaround, diluted by uncertain data quality, left the team making gut calls on product direction, launch messaging and marketing strategy. They needed a faster, sharper, more trustworthy way to hear from their customers – before the window closed.
CHOOSI built a bespoke panel of 500 verified Anorak shoppers. Every participant was screened through CHOOSI's AI voice technology before entering the study – confirming a real, authenticated human on the other end of each response. No bots. No incentive farmers. No synthetic noise. Just genuine Anorak customers with genuine opinions.
The study was structured across three critical decision areas the Anorak team needed to lock down ahead of launch:
Product Direction & Ideation
Consumer feedback on new spring/summer lines – what resonated, what needed rethinking, and which pieces to lead with at launch.
Launch Messaging
Clear direction on social content, newsletter copy and marketing comms – straight from the mouths of the shoppers they were trying to reach.
Timing & Platform Strategy
Data-backed clarity on when to launch and where – which platforms to prioritise and when their audience would be most receptive.
The research was delivered in a fraction of the time Anorak's previous methods required. Armed with clear, directional data from 500 verified shoppers, the team went into their launch with confidence across every decision point – product, creative and channel strategy all grounded in what their customers had actually told them.
60%
faster research delivery compared to Anorak's previous methods – weeks of back-and-forth compressed into days of clear, actionable insight
40%
uplift in click-through rates, content views and online sales of the new spring/summer lines – directly attributable to consumer-validated decisions
The speed gave the team more time to act on what they'd learned. The quality of insight gave them the confidence to act decisively. Together, those two things moved the numbers – across click-throughs, content performance and sales from day one of the launch.
How quickly can CHOOSI recruit a consumer panel?
CHOOSI typically delivers research significantly faster than traditional panel methods. In Anorak's case, the spring/summer shopper research was completed 60% faster than their previous approach – compressing weeks of turnaround into days of clear, actionable insight.
What makes CHOOSI's voice-verified panel different from traditional survey panels?
Every CHOOSI respondent is screened through AI voice technology before entering any study – confirming a real, authenticated human is on the other end of each response. This eliminates bots, synthetic respondents and incentive-gaming, delivering insights that reflect genuine consumer opinion rather than statistical noise.
Can CHOOSI recruit brand-specific shopper panels?
Yes. CHOOSI builds bespoke panels to exact specification – including recruiting verified existing customers of a specific brand. The Anorak study recruited 500 authenticated Anorak shoppers specifically, ensuring every insight came from people who already knew and bought from the brand.
Voice-verified panels. AI-native research. Results in days, not weeks.
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