BOTIVO needed fast, trustworthy consumer insight before an immovable print deadline. CHOOSI spoke to 342 UK consumers, combined quantitative validation with rich voice responses and turned the findings into four clear pack recommendations at speed.
Imme Ermgassen
Co-founder, BOTIVO
Working with CHOOSI completely surpassed expectations. We had a massively tight turnaround on a hugely important strategic project covering the hierarchy of messaging across our label, website and wider communications. We didn't just get survey results. We got genuinely thought-through strategic thinking that considered everything from our brand positioning and consumers to what we wanted to achieve as a business. CHOOSI was exceptional. I highly, highly recommend them. I think it's that level of strategic thinking, laid on top of talking to consumers, that you get so rarely.
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BOTIVO is a non-alcoholic aperitivo with the power to stop shoppers on shelf. Before sending their new range label to print, the team needed to understand what unfamiliar consumers thought the product was, how they expected it to taste and which messages would make them want to try it.
CHOOSI recruited 342 consumers, 93% of whom had never encountered BOTIVO before. The five-day study combined quantitative rankings with voice responses, revealing not only which messages people preferred, but why. The team turned hundreds of responses into strategic guidance, delivering a full report in time for BOTIVO's print deadline.
The study was structured across three critical areas the BOTIVO team needed to resolve before print:
Category Clarity
What shoppers thought BOTIVO was, where confusion appeared and which descriptor made it easiest to understand on shelf.
Flavour Communication
Which ingredient-led and experience-led words created the strongest expectations of refreshment, accessibility, craftsmanship, naturalness, premium quality and trial appeal.
Pack Hierarchy
Which messages should lead on the front and back of pack, and which distinctive stories would work harder across digital channels.
The research was delivered in time for BOTIVO's deadline. Armed with rich quantitative and qualitative feedback from 342 UK consumers, the team could move forward with confidence across every decision point – category language, flavour communication, pack hierarchy and brand storytelling all grounded in what consumers had actually told them.
342
completed consumer interviews in just five days – giving BOTIVO a robust combination of quantitative validation, open-text feedback and rich voice responses
4
clear pack decisions – covering the category descriptor, front-of-pack flavour language, back-of-pack messaging hierarchy and the role of off-pack storytelling
The speed gave BOTIVO time to act before the new label went to print. The depth of insight gave the team confidence in every decision. Together, those two things turned hundreds of consumer voices into a clear, practical direction for the finished pack.
How quickly can CHOOSI deliver pack and messaging research before a print deadline?
CHOOSI can move fast against fixed deadlines. BOTIVO's study ran from launch to strategic recommendations in five days, delivering 342 UK consumer interviews and a full report in time for their print deadline.
What's the difference between quantitative rankings and voice responses in CHOOSI research?
Quantitative rankings show which messages, descriptors or flavour cues consumers prefer. Voice responses reveal why – the reasoning, hesitation or enthusiasm behind a ranking. Combining both, as in the BOTIVO study, turns a topline score into strategic guidance a brand team can act on.
Can CHOOSI test messaging with consumers who have never encountered a brand before?
Yes. In the BOTIVO study, 93% of the 342 consumers surveyed had never encountered the brand before, giving BOTIVO a genuine read on how unfamiliar shoppers interpret category, flavour and pack messaging on shelf.
Voice-verified panels. AI-native research. Results in days, not weeks.
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